Roseld Laguatan, Principal Product Designer for Crayola, graciously accepted an invitation to talk to Upper School students last week. During his visit, Roseld talked about the process he uses for obtaining an assignment and the steps he takes to create final solutions – mostly in the form of educational toys.
Roseld’s designs were familiar to many in his audiences and it appeared equally fun for both the students to be introduced to the designer behind their childhood toys as well as the designer meeting the young adults his work influenced and educated as young children.
Built upon his incredibly solid background in his first interest, illustration, the portfolios he shared of hundreds of sketches, fine art drawings, and multiple binders of toy renderings were a real visual treat in addition to the takeaway gifts he gave to all the attendees.
Equally humble as he is prolific, it was an honor having Roseld take time out of his busy work schedule to share with us his passion for art and design turning it into a 25-year-old career in educational toy design. His ideas and talents have helped educate countless children not only across our country but many others across the globe.